10 Tips to Help You Take Your Business Online

Rebecca Christoforidis  |  May 7, 2021   |   Home Delivery, Final Mile Home Delivery, Delivery Service Provider, E-commerce Delivery, Last Mile,
Rebecca Christoforidis

The global pandemic has resulted in a great many changes to our day-to-day lives. Some we will shed as fast as we can, others will probably stay with us forever. One thing is for certain, the last year a half has left an impact that will definitely be felt for a long time.

 

A little over a year ago, online shopping was gaining steam, but still mostly used as a way to get specialized items. Today, it’s how most of us get our necessities—and it looks like it’s here to stay. 

 

Source Statistics Canada

 

Many of the Brick-and-Mortar stores that closed temporarily back in March of 2020, will likely never open again. The ones that have remained open have been forced to innovate to survive. Innovation, in this case, means doing something that has long been considered, but never required—transforming to an E-Commerce model.  

Taking the next step

So how difficult is it for a business to “go online”?  

 

The mechanics for moving your business online are fairly straightforward, and although it’s tempting to dive right in, a more measured approach is definitely recommended. Some things to consider include: 

 

  1. Strategy: A focused approach to growing market share among an audience that may be vastly different from your traditional footfall traffic  

  2. Research: Careful research to inform that strategy so you can determine the E-Commerce model that best suits your business needs 

  3. Budget: Any way you look at it, an investment will be required to migrate your commerce to E-Commerce. This will help establish your initial costs and your carrying costs to grow online

Following is an example of the typical costs that an E-Commerce business may encounter according to Loans Canada:

 

Item Cost Description
Website Development   $100 – $30,000 Design, SEO, copywriting, etc. 
Website Maintenance 

$500 – $2000 

yearly

Management and updating 
Database Integration  $5,000 – $25,000 Customer, employee & product information 
Domain Name  

$5 – $15

yearly

The cost of buying your website name
Hosting 

$75 – $200

yearly

The fee for the company/program that you use to develop and display your website

  1. Define your brand so that your company stands out

    • Determine your goals 
    • Decide what makes you unique 
    • Build your narrative 
    • Establish your personality 
  2. Develop a website
    • Secure a domain
    • Create a User Experience (UX) that is easy to navigate and catered to your traffic 
    • Back-End Integration to easily manage product inventory and shipping options 
    • E-Commerce Platform enablement 
    • Shipping Partner selection 
  3. Secure a payment platform that is safe and easy to use

  4. Move your accounting operations online (easier to manage if everything is in one place)
  5. Promote and Advertise by connecting with your customers and driving business to your site:
    • Social media (Facebook, Instagram, Pinterest, etc.) 
    • Digital Advertising in the form of banner ads, sponsored ads on Google, etc. 
    • Neighbourhood apps (Nextdoor)  
    • Email 
  6. Use Analytic Tools for better decision making and SEO optimization
  7. Find a reliable shipping/home delivery service to get your goods to your customers (we can help you with this by tailoring a plan that best meets your business needs, as well as provide you with warehousing services if necessary) 

Online shopping is expected to undergo massive growth. Companies that want to stay relevant and competitive will have to adapt and adopt new methods.  

Source: Reviewlution 

 

Once you’ve taken the steps necessary to move your business online, just follow the KIS principle, "keep it simple". Don’t try to make your website too complicated or change too much too soon. Try to stay on top of new tools and trends, but don’t let them overwhelm you. Remember, Canadians are great at adapting and finding innovative ways to overcome challenges. We’re here to do our part to help you succeed. 

 

Topics: Topics: Topics: Topics: Topics: Home Delivery, Final Mile Home Delivery, Delivery Service Provider, E-commerce Delivery, Last Mile,

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