The last time I visited my favorite restaurant there was an issue. They got my order right. The taste of the food was satisfying, but the issue lingered, tainting the overall experience..

Now, I am aware of the concept of “first-world problems”, where we perceive something as monumental in the moment, only later to view it objectively as a mild inconvenience, but as I sat there, 12 feet away from the next table, freshly hand-sanitized, ready to eat, there was an issue.

I didn’t visit my “go to” lunch escape to encounter “an issue”. What I expected was a warm reception, a great table, seamless order delivery, and a satisfying 30 to 40 minute break from work – a somewhat sweet indulgence these days with a lockdown looming.

I was taking a risk, getting out there, supporting my valued local eatery, and I was counting on zero issues, challenges, or inconvenience. Of course, this expectation has been tempered somewhat since the COVID-19 pandemic has set in, with tight guidelines imposed on restaurants, but I came for the food, and I was expecting a high standard.

The issue? Warm, not hot, Pad Thai. This begs the question. What on earth does this have to do with our core service of last mile delivery service? Click below to find out.

This report examines the causes and appropriate remedies to bad delivery.  Now, more than ever, a reliable and courteous last mile delivery service is a critical extension to your business.