So you run a business, you’ve built it by gaining a clear understanding of your customer and her desires. You have invested time, money and expertise into earning trust and loyalty from her and she can feel it.

When we were kids in grade school, the marketplace for moving goods was established. I had hockey cards, my friends Maurice, Mitch, and Savita had cards too. We were at school everyday at 8:22am when the bus dropped us off, giving us 18 minutes to spare before ...